Latest ‘Beauty and the Beast’ TV Spot Shows the Beast’s Charm

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The marketing campaign for Beauty and the Beast is starting to ramp up to the films the release and the more we see from the film, the more everything in this live-action remake looks perfect. Well, everything except for the Beast’s face. Hopefully, the animation in the finished film will be better because right now it just looks downright weird and cartoonish.

The latest tv spot focuses on the Beast’s charm and what he must do to woo Belle into falling in love with him in order to break the spell.

Beauty and the Beast hits theaters March 17, 2017.

The film stars Emma Watson as Belle, Dan Stevens as the Beast, Luke Evans as Gaston, Josh Gad as Le Fou, Ewan McGregor as Lumière, Sir Ian McKellen as Cogsworth, Kevin Kline as Belle’s father Maurice, Emma Thompson as Mrs. Potts, and Gugu Mbatha-Raw as Plumette, with a script penned by Evan Spiliotopoulos and Stephen Chbosky, directed by Bill Condor.

In this live-action re-imagining of the fairy tale, a young woman (Emma Watson) takes her father’s place as prisoner in a beast’s castle, only to fall in love with her beastly captor (Dan Stevens), who turns out to be a prince.

(via COMICBOOK)